tinker totem

Deliverables: Branding, Packaging , Prototyping

Collaborators: Classmate researchers

Tinker Totem was designed for infants whose parents struggle to find safe, developmental toys at big-box retailers such as Walmart and Target. Multiple rounds of surveys and interviews were conducted to better understand buyer needs. The project explores the combination of wood and silicone, alongside custom packaging and brand identity design to tie the system together.